>>211349028Lots of reasons, but essentially leveling the playing field. True beauty is rare and fleeting. Only a small fraction of girls have natural good looks and those rapidly decay with age. Women know they won't be a teenage qt forever, so they put on a costume, a mask. When they do it collectively, men don't have a choice but to accept the new beauty standard. Of course the actual 10/10s still exist and are even more valuable for their rarity, but because girls are helpless trend-chasers, a lot of cute young girls put on the costume to fit in, wear the clown makeup, defile their skin with tattoos and piercings.
The Neon Demon explores this theme.