I know it is really super wealthy backers like Blackrock pushing for DEIseny and they are just following orders but what gives? Are they really receiving so much funding for pushing their agenda to offset their losses? I don't believe for a moment Bob Iger truly buys any of the shit he is selling yet they keep steaming ahead so there has to be money involved. Can't the other share holders put a stop to this?

the point is to destroy and control them to further their agenda, not to make it profitable.
The trick is to convince people that it's profitable, and they'll willingly do it themselves.