>>212755745I did not say Batman 89 invented blockbusters. I said it laid the foundation of the modern blockbuster release, which it did. E.T. for instance, was the highest grossing film in history from 1982 to Jurassic Park in 1993. Over 400 million at the domestic box office. What did it open at? 11 million. It made that money over a long time, 25 times the opening weekend by the time it closed.
Theatrically releases were different pre-1990s. Smaller openings, much longer theatrical runs, as much as a year straight, and more frequent re-releases, especially pre-80s when the home video market was not developed and color TV was less standard. Star Wars was re-released in theaters in 1978, 1979, 1981, and 1982, for instance.
Batman 1989 heralded a big change; bigger marketing campaigns, bigger hype, bigger openings, shorter theatrical runs, shorter gaps between the theatrical release and home video. Batmania, the media nicknamed it, the huge marketing campaign leading up to the film, huge amounts of merch, advertisements, tie-ins, it really blanketed the airwaves. Nicholson's pay for the film was also a record, while he got a fairly standard amount of base pay for a star of his caliber, he also got a hefty cut of the gross and merch sales, he made out with over 50 million for the role in the end. Batman opened at over 40 million for opening weekend, which was another record, percentage wise it was a big jump over prior record holders. And that opening record has increased exponentially since.
Titanic is actually interesting for that exact reason, it was quite old school in how it became the highest grossing film ever in 1997, it opened at 28 million in 1997, good but nothing really BIG. But it just kept going and going. Every week people showed up for it again, and it stayed in theaters practically all of 1998. In fact it grossed MORE than that original 28 million on some subsequent weekends. It wasn't the modern "open massive, but frontloaded" blockbuster.