>>213359465 (OP)
I can only assume that seeing starlets destroy their looks has become the new vogue fetish in Hollywood. Add in their 'friends' and others in circles seeing an easy way to destroy competition, and there you go.
I bet you can put fat back into the cheeks by shaving off some but cheeks. Once this fad is over they'll plump their cheeks back up by using butt cheek shavings.