>>213403610>>213403731 325 is litterally the company bullshit number. That's why it's what they went with in
https://variety.com/2025/film/news/box-office-superman-previews-1236451781/
Archived version
https://web.archive.org/web/20250725131355/https://variety.com/2025/film/box-office/superman-box-office-opening-weekend-1236459080/#:~:text=Warner%20Bros.%20and%20DC%20Studios,roughly%20%24100%20million%20to%20promote
>Warner Bros. and DC Studios have a lot at stake, and not just because โSupermanโ cost a hefty $225 million to produce and roughly $100 million to promote. That puts you at 325. Throw in some more for distribution.
The 100 million is absurdly low for a large budget film, to the point I don't believe Warner, even with Warner being broke.
Let's just go with the standard rule of thumb is 2.5x production apply here
>225(2.5)>562.5 million should be superman's break even pointIf you trust Warners PR number, they would have hit a while ago due to stupidly low marketing budget.
Any way it's current box office is
> 552.9That's still 10 million away from the rule of thumb break even.
It's going to hit it next week. The problem is beak even isn't good enough when the studio is paying for a blockbuster.