>>213436607 (OP)
Real answer: in make up, there is a thing called "contour". It gives the same effect as this surgery, but it's obviously fake. Some women wear it, some other don't. If you see older make-up styles, women would blush their cheekbones rather then outline them.
The Kardashians made contouring trendy and women tried to copy them with make-up, which is fine I guess, even when many look like trannies. So, this is just the outcome of it. Women want now that style permanent because they think it's hot to have those holes in their faces.
But seriously, they just can have the same effect with make-up. They're just this dumb.