>>213579699 (OP)I think 3 things are making season 2 fly a bit under the radar:
1. Season 1 was a lot more focused on characters and their relationships (ie the weird love triangle, Wednesday's relationship with her mother, with her roommate, etc etc), this 2nd season still touches on those things but they seem to be taking a backseat to the plot, which is frankly just not that good or interesting, even compared to what was a pretty mediocre plot in season 1
2. As a consequence of point 1, a lot of the tumbler-esk fans, who typically post about the shows they love 24/7 and keep it in the zeitgeist for however long they're obsessed with it, aren't as tuned in as they were for season 1
3. The marketing push is just nowhere near what it was for season 1, nor is the organic WOM that happened during season 1 due to the novelty of the show
Frankly I'm a bit disappointed, I think the premise has the potential to be the next "harry potter", but as per usual netflix has placed incompetent people at the helm