>>213895463
>Cracker Barrels have never attracted young people
Yes they have. The young kids of the parents that took them there on a Sunday afternoon. Now they are alienating those same parents and families for a "modern audience" that does not exist.
So what you say is young adults don't go there on their own. Which is probably true. But you get those people on board by selling them on what you have to offer and bringing them to you. Not the other way around.
Brands that succeed are the ones that lean in and expand upon the things that got them there. Not by abandoning the things that got them there in favor of a fictional modern audience that doesn't exist.
If Cracker Barrel wanted to succeed they needed to go big and make their brand if rustic comfort food a thing. Not by going gay and making their restaurants look like a cross between CVS and Walgreens.