>>213982466
his idea is that as long as the cowboys remain as the underdogs, then every year, americans will watch every game they're in, buy every merch with the cowboys on them, and listen to every podcast that he's in, spewing his hopium to the masses that, in the slightest hope, they might one day go to the superbowl.
Truth is, he doesn't want them to going to the superbowl. It's money better spent in the illusion that they can. But if they do, then that means he's been holding back and people around him will begin to question the authenticity of his leadership. And if that happens, this his kids will always be chastised for the rest of their career by allowing their father to deliberately tank a team for money.