>>213985893
Not THAT bold considering the capeshit explosion. I know comics weren't some obscure thing before the mcu, but nerds love to pretend that superheroes were way more common knowledge than they really were.
No one knew who the fuck Dr. Strange or the Gaurdians of the Galaxy were. The movies made these into ips everyone knows.
>but lots of people liked comics already! I knew about Dr. Strange so that means he was popular!
Yeah okay, great. Lots of people liked Digimon too but your fucking grandma could recognize Pikachu without being able to name that little faggot dinosaur. That's the difference.
Basically it wasn't some crazy idea to take lesser known heroes like Shang Chi and make them mainstream hits because they had successfully done it several times shortly before.