>>214275091
>product non-user - in the minority (1/3), fat, whiny, impotent, dumb
>product users - majority (2/3), smart, fit, charismatic
Hmm I don't use product but don't want to be associated with people like the non-user in the ad. So I will go out of my way to use product. This will give me social advantages and higher status over non-users since everyone's perception has been similarly influenced by the ad. Thank you Product Corporation!