Thread 215170293

>Johnny Depp got paid $20M in 2015 to promote Dior Sauvage cologne
>Dior sold more than $10B worth of Dior Sauvage since then

How come everyone claims advertising doesn't work on them when evidence says it definitely does work?

sausage

>>215170309
this

>>215170293 (OP)
who says advertising doesnt work?

>>215170293 (OP)
I make my own cologne by dipping my balls into a plastic tub of ice water at night then splashing my face with said water in the morning. I could seriously market and sell this concoction as my man musk is that virulent but that'd undermine the whole ascetic principle behind the operation. Your advertising won't work here on me, Depp, but nice try.

>>215170293 (OP)
The people who say that probably aren’t the ones buying cologne.

>>215170309
>sausage

>>215170293 (OP)
Sauvage is quite good even though incels hate it because it's popular

I haven't bought it.... checkmate christians!

In all seriousness: what are those numbers? Is it 10 additional bns on top of previous revenue? Or is it that it just changed which products were selling? If there was just a slight uptick in total revenue, how much is accounted for by inflation and overall population growth? Did the total numbers for market shares available go up? Did Diors cut of that share go up by a significant number? If so was it just their competitors not having new products?

I can go on forever, lots of questions...

>>215170342
>he's got it.
dipping my balls into a plastic tub of ice water at night then splashing my face with said water in the morning.
>it's over

>>215170293 (OP)
It’s a good ad desu

>>215170293 (OP)
why is he making that face? did he just smell something stinky?? is that why he needs cologne??

>>215170293 (OP)
Advertising works really well on the people stupid enough to buy useless shit like luxury fragrances just because a celebrity told them to. Which is unfortunately a large percentage of the population.

>>215170457
This, also none of these NPC's go around stating advertising doesn't work on them. If anything they're very happy to tell you how they found out about and just how amazing it is!

When people say advertising doesn't work they usually mean "I just saw an ad for McDonald's but I didn't immediately buy one so it didn't work on me". What they don't realise is that one month later when they're hungry and too lazy to cook and order McDonald's, the only reason they thought to do that is because the constant marketing holds a sub-level awareness in your brain that something exists

>>215170507
>What they don't realise is that one month later when they're hungry and too lazy to cook and order McDonald's, the only reason they thought to do that is because the constant marketing holds a sub-level awareness in your brain that something exists
Or because their friend had ordered McDonalds recently, or because they had just watched The Founder, or any other reason.

The totality of causes of phenomena is inaccessible to the human mind. But the need to seek causes has been put into the soul of man. And the human mind, without grasping in their countlessness and complexity the conditions of phenomena, of which each separately may appear as a cause, takes hold of the first, most comprehensible approximation and says: here is the cause.

>>215170507
Used to be like that but now ads for men emasculate them or cast some ugly nog. Now they're in the high level "avoid" category.

>>215170293 (OP)
Dior Pour Homme Intense smells better, and doesn't make you smell like a walking bag of STDs in a night club. And yeah advertising works. Ask American Eagle which had a massive profit surge in spite of the shitstorm of complainers.

>>215170757
i prefer the elixir
>seething 2 is also fat
kek

>>215170293 (OP)
Never saw the ad but i got it as a present and everyone would compliment it but then say ohh johnny depp!
Currently rotating to my tom ford tobacco vanilla as it gets colder

I never said it had no effect. I said it had low effects on me :^)

>>215170293 (OP)
They might have sold that amount anyway

>>215170757
i cant image being so fat your fat is fat

Dior spends $10B on advertising every year.

>>215170293 (OP)
>How come everyone claims advertising doesn't work
nobody claims this fuckstick, its works all the fucking time because people are sheep

>>215171981
does the advertisement really boils down to
>famous person uses it therefore it's HAS to be good

>>215170293 (OP)
Trump Steaks were a success?

>>215172000
its more like
>i identify as/want to be a famous/succesful person

Im sorry but advertising doesnt work...

>>215172145
are you autistic?

>>215172145
does catvertising work?

I've owned many pairs of Adidas sneakers over my life, and every time I associate them with Mark Renton in Trainspotting
I've never had the red-and-white ones like his, usually black and white, but I always wished I was able to buy ones that looked more like Renton's
some of the most effective product placement I've ever seen.

>>215170293 (OP)
Are you fucking retarded? If someone says advertising doesn't work on them, that doesn't become untrue just because it works on others.
For fuck's sake, how stupid are you?

>>215170293 (OP)
>seeing a celebrity endorse something makes me want to buy it
I guess something must be broken in my head because that shit never meant anything to me. You got a big name associated with your brand. So what?

Nothing works on me, nothing. The only time it worked was Kellogs Frosties and thats because Tony the tiger himself said theyre great and he isnt a liar, thus I put my trust in him and purchased a box of Kellogs Frosties, of which were great.

I smelled Sauvage thinking it was all advertising. Smelling it out of the bottle I was unimpressed. Like it was a generic preppy fragrance. But after it sat on my skin for a while it was incredible. Genuinely impressed. It might be the only mass advertised fragrance I've ever liked.

Now that the dust has settled is is cool to wear it or is it still forced hate

>>215173064
is sauvage actually good or not?

You are no the target audience.
Advertising is aimed at women. They are NPC cattle

>>215173124
It's pretty good, but because it's been so popular for so long, girls associate it with their exes or worse their dads.

>>215173233
Women don’t buy cologne
Guy who talk to women buy cologne

>>215173291
damn, sounds like the pussy magnet ive been looking for!

If he's so old and beaten up, why don't they hire that Jack Sparrow impersonator that was on Dr. Steve Brule? He probably could use the work.

>>215170337
Midwits like OP.
I'm really interested in advertising and believe I would have settled into a good career during the days of old school advertising and like to dissect ads for fun, and although a lot of ads don't affect me, I am still affected by some ads. I think a lot of it comes down to: are you interested in this product, yes or no? Someone who is interested in expensive aftershave or has the money to purchase it as a lazy gift for someone is immediatley susceptible to this ad. It's a form of hypnotism in a way, unless you're open to what they're selling it won't encourage you to buy unless you're a literal no-will goychattle.
>inb4 typos
I don't care.

>>215173124
My ex loved it. She used to bring over the hoodie she stole from me so that I would put more on it.

>>215173991
They re-upped Johnny Depp's contract and de-aged him digitally.

https://www.youtube.com/watch?v=mC-NysO3aHM

>>215173893
They buy it for their partners as gifts etc.

>>215170507
Actually I go out of my way not to buy things when an ad annoys me for any reason. I thought back to an ad 30 days ago for something and because it pissed me off for whatever I decided deliberately to not pick up anything from there going home.

I've spoken to several people the same way. Advertising is not working the way people think any more. Now, instead of outright ads, it's better to hide them as tiktoks and shit

>>215170293 (OP)
Sauvage set a new status quo for men's fragrances, there have been 100s of Sauvage rip offs since. The chemists who made it sold $10B, not Johnny Depp.

>>215170757
>Dior Pour Homme Intense
Where can you pick up in American? Or is the American parfum version the same?

>>215170293 (OP)
for me its hugo boss "the scent"
https://www.youtube.com/watch?v=AznicxNhH9U

>>215170293 (OP)
i mean, the cologne didn't need advertising it's one of the best colognes ever made. the only reason it's hated on is because it's way too popular so it's sort of justified. every other guy is wearing it so it's bad if you think about it. it will remind girls of their ex all the time and hate it. you should wear scents that seem somewhat unique to you.

repping my nigga and /ourguy/ tom ford

>>215175296
Always hesitant to get TF. Price is always steep

>>215170293 (OP)
>be me
>be poorfag
>cant afford anything
>checkmate $1000000000000 marketing campaigns

>>215170293 (OP)
>How come everyone claims advertising doesn't work
Only retards claim that.
Consider this
>Blue catpeople boring movie
>But 200 million marketing campaign
>Highest grossing movie of all times and a trend-setter for one of the dumbest gimmicks since previous 3D craze in the 70s

>>215170369
I like many popular fragrances including Dior ones but Sauvage is piss

Eau Sauvage Parfum is legit tho

>>215170293 (OP)
I literally bought this parfume because of johnny depp

>>215176307
You wouldn't have bought it if it was Brad Pitt or Henry Cavill?

>>215177159
No but maybe if it was Mads then I might.

>>215170293 (OP)
>everyone claims advertising doesn't work
Literally no one claims that

>>215170309
Sosig™ by Ramsay

if you use sauvage youre a fucking faggot

>>215170293 (OP)
That cologne sucks. Shit smells like flowers.

>>215170293 (OP)
It worked because it’s all I smell when I go anywhere

>>215170309
absolute fibbity bippity