>>215392549
If a movie is shit it doesn't matter how much marketing and money is behind it, that fact gets out and becomes apparent.
If a movie is good, as in gives you feels, has 'movie magic', etc. you can't stop that getting out either.
The art is what matters at the end of the day, box office doesn't matter when it comes to what's actually good or not. 'The Force Awakens' can get shilled and make a bajillion, but it was always obvious shit and still is. 'The Thing' can bomb at the box office and people still wont shut up about it literally 50 years later.
As an artist making your shit you want to profit from it and so you might have to advertise, but that's your fucking problem, since art can be happily appreciated after you're long dead. But if you think you could hide kino forever, even in an ocean of shit, you're delusional.
Like how did you know 'Primer' existed at all? We're you casually scrolling through your Netflix menu and thought the title and poster looked cool? Fuck no. Somebody told you to watch it because you're some kind of sci-fi nerd and based kino appreciator, and you've told plenty of other people about it since. Not all of them rushed out to watch it on your say-so, but one day they'll hear about it from one too many people, or they'll see it risen near the top on some feed they follow, and all that previous shit they heard will result in a click. Then they'll watch it, research all the shit about it you did after you watched it, and never fucking shut the fuck up about it the rest of their life.
>"Hey, I was visiting this little chapel in Vatican City, the ceiling was pretty cool, you should go take a look next time you're in Rome ... I wonder who painted that, I heard he made some other cool shit too ... "