>>714358095Way less risk to force shit down an existing player bases throats then try to make an entirely new game and hope people play it, and if they do you've double fucked yourself because you've probably taken a chunk out of your own marketshare and split your player base which ironically is now going to happen anyway because you've created a divisive product.
To answer your question, yes, no, maybe, all of the above. Most corporations have no idea what they're doing.