>>715199510 (OP)Because they absolutely refused to make characters free to play while focusing on skins to make their money back paired with making the singleplayer content almost impossible to actually complete if you weren't a day 1 player without spending upwards of $60 for all the event skins just to clear a few levels. It's nothing more than that. They also refused to make unlocking characters fast, easy, or targeted. It's absolutely insane that they overhauled the system and it made it take even longer to unlock characters.
One of the biggest issues I'm sure that killed the game completely was when Raven came out. That was their "Final Fantasy VII Remake" button. It got the game back up to beta levels of user activity. You couldn't even play Raven without spending $20 or unlocking like 15 other characters before her.