>>149733147
>>149729842 (OP)
Flop's the wrong word.
Yes, it cost either $50M (if you accept the industry reporting at the time) or $70M, if you believe that iMDB or Box Office Mojo can get accurate facts - which most idiots here always claim to be wrong, so there's that.
And yes, it made less than either $50M or $70M - so not a success is accurate.
But movies don't get released in a vacum - and even if people here (and elsewhere) complain about things like fast food cross-promotions with animated movies, or toy marketing with animated movies, or song selections - particularly hip hop since at least the early days of Dreamworks - in promoting animated movies that have nothing to do with street or urban or similar activities where hip hop or rap would be particularly appropriate, in spite all of that bitching and moaning, that's what makes people aware that movies are out there and exist.
Again - they don't get released in a vacuum. People might see trailers in front of another movie - but not every trailer gets put in front of every movie, etc.