>>713463640
It didn't hit the threshold because no one knows the initiatives are a thing. This is why something like this NEEDS a media strategy. Unfotunately Ross didn't realize this before it was way too late. No, relying on word of mouth from a traditionally non-social demographic isn't going to cut it.
Take a look at the ones that did hit the threshold. All of it is the kind of hippie shit the supporters are physically incapable of not talking about for more than a pico second at a time. Obnoxious as that may be, it does get the word out so people are actually aware that the signature collection is a thing.
