What, your first encounter with a marketing campaign? It's always like this. Especially with normalfags getting mad because they feel called out but pretty much admitting that the "game of the decade lifechanging masterpiece" they spammed about for weeks was just a forgettable product you drop the second it stops being viral.
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I'm not joking, I saw this type of "DURRR YOU EXPECT ME TO PLAY THIS GAME FOREVER YOU STUPID IDIOT?!" comments at the end of every single fucking shilling campaign that happened on this board for the past couple years.