>>126998241
he has clear diction, so even whites and ESLs can understand what he says.
his beats are very melodic and often jazzy, which lean towards what east asians like more than the atlanta sounds of most rappers nowadays.
he's also at least in the top 10 of all time, so it would make sense he'd have lots of fans.
he also went giga viral thanks to the beef and the superbowl performance, his song not like us even became one of those tiktok dance challenges
also koreans are super into blacks and negreses, see twice with megan, ive with saweetie, aespa with flo milli, j-hope with j cole, nmixx jinni with amine, etc