>>717143609
It's China trying to gain soft power and spread Chinese culture. They could do what Korea does and just pump out some mishmash of European themes in a really sloppy way (like the upcoming Crimson Desert, for example), but that would defeat the purpose of spreading Chinese culture like wuxia and xianxia. In any case, they're just making souls games because its the ultimate normie worshipped game formula of all time, and they are simply hijacking it for sociopolitical purposes.