>>720421221
>it just got less popular after gen 3 until Go made it hyper mainstream
From Gen 3-7 new mainline (introducing a new Gen) Pokémon games sold about 16 million copies with remarkable consistency, only DP sold significantly more but still far less than the GB games
The Pokémon GO craze was in the summer of 2016
Major games released since then:
>Nov. 2016: SM, 16 million
>Nov. 2017: USUM, 9 million
>Nov. 2018: LGPE, 15 million
>Nov. 2019: SwSh, 26 million
>Nov. 2021: BDSP, 15 million
>Jan. 2022: PLA, 15 million
>Nov. 2022: SV, 27 million
Pokémon GO had no significant impact on Gen 7's sales compared to previous Gens.
Let's Go Pikachu/Eevee, released more than two years after Pokémon GO's peak popularity, did perform very well but it's hardly an unprecedented success, it only sold about 400k more units than ORAS did.
Sword and Shield (released >3 years after peak GO) was the first extraordinary success the series has had in almost 20 years, and the consistent success of the other Switch titles (with BDSP and PLA matching LGPE as barely less popular than the old mainline standard) making it clear that it's the Switch audience supporting Pokémon, not a decade-old mobile game.
The success of the Switch itself in terms of units can't explain it on its own either. The DS also sold roughly 150 million units, but Gen 4 was only modestly more successful than other Gens and Gen 5 is the worst-selling pair. Contrast with Gen 8 breaking Gen 2's 20-year sales record and Gen 9 both breaking that record again and going further to be the first Gen to outsell the Gen that came before it on the same console.