>>106591337
>disney, spiderman, DC, harry potter, star wars (huge) minecraft (even huger seller)
I'm a millenial and within my friend group is someone who is deep into media brand consumerism and I just don't understand it
He'll buy Marvel and Star Wars collab merch nearly every chance he gets.
He's bought comics just to ship it to a proxy person to get it signed by an MCU actor at a convention he isn't even attending (paying several hundred dollars signing fee for this "privilege"), then have it graded and boxed before shipping the comics back to himself.
I really don't get it.