>>719136231
My assumption is that the average corporate executive is fucking retarded. They pay consultants to collect a bunch of metrics and show them reports about "impressions" and "conversion" and "bounce rate" and other things the executive won't understand, and the result is a nice Powerpoint presentation with colorful charts in it that proves the numbers need to go up (or maybe down, but the important part is that they definitely aren't where they should be). Then the execs hire contractors to do the things the consultants said would move the numbers, even if those things are the complete opposite of what any sane human being would want. In theory some of those numbers correspond to making more money, but if your userbase is already locked in then it doesn't actually matter because they're stuck dealing with your bullshit anyway.
