>>21513739
>why not just cook regularly yourself?
What a dumb question, the shit like in OP is meant to be a middle ground between convenience and feeling like you're actually cooking your own meals. When you do your method(fully actually just cooking like a normal person), you also need to find a recipe that looks good to you, and also source the ingredients at your store, including their amounts. It is less mental load to have everything you need for X meal come in a prepackaged section for that meal and not need to deal with leftovers or keeping a proper pantry/fridge/freezer stocked with ingredients.
It's not worth it in the least in my opinion, but I can see where it would appeal to autistic shut-ins who want to LARP as functioning home cooks because their fast food diet has made them feel bad. Clearly that's not a large enough market since I'm pretty sure most of these schemes are going under.