>>21700563
>>21700549
Ladies please. If were going to be pedantic about a purported "correct" form based on the French typographic standard as endorsed by the Académie Française*, it would be "Sainte-Michelle" since it's implied to be a woman's name (or "Ste. Michelle" if we're using the French-Canadian style which is influenced by Usonian place name conventions)
Since it's "St. Michelle" though, according to the company itself, it's clearly well into the realm of fantasy so it's neither "correct" nor "incorrect"
>*I have capitalised "Française" in keeping with Usonian English typographic conventions though if I were trying to out-French everyone I'd have spelt it "l'Académie française
Relevant:
https://www.youtube.com/watch?v=0BzGlfm1wFo